Internship at Koos
Elsevier: Faculty Adoption Improvement
Team: Myrthe Montijn | Rosanne Heiligers | Laura van Overhagen | Sarah van Coevorden
Stakeholders: Elsevier | Kathleen Reid | Tania Aubrey
Year: 2022
Koos was aked by Elsevier to explore how they might maximize digital discoverability and review copy requests that will results in adoption of textbooks and digital solutions in the field of Medical Education?
Challenge
This project followed a double diamond approach with an understand and imagine phase. The understand phase included internal research and user research, leading to mapping the current situation. The imagine phase consisted of a benchmark and ideation to create the future state.
Approach
The deliverables aim to provide Elsevier with the right insights and tools to realise the ideal future faculty adoption journey. And let faculty members be inspired, feel supported and experience a seamless and efficient process.
Impact
Faculty member persona
Through interviews with faculty members we were able to create a persona card that outlines their needs, desires, goals, main obstacles and responsibilities.
Redesigned user journey
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Benchmark
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Service concepts
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
